Why Fair Trade?

Source: FAIRTRADE Australia

Fairtrade supports marginalised farmers and workers, enabling them to build a better and more secure life for themselves, their co-workers and their families.


Fairtrade is about creating a real, positive difference in people’s lives, from the farmers and workers growing crops and producing raw materials, right through the supply chain to the place where you buy the end product.

What is this difference we speak of? Well, we’re glad you asked!

In 2014 the purchase of Fairtrade products by people like you, together with the support of businesses working with Fairtrade, made all sorts of change possible…


Making a difference – economically

Because it guarantees a Minimum Price for what they farm, Fairtrade is helping growers of cocoa, coffee, tea and other crops, to have more financial security – making them less vulnerable to poverty. In many cases, Fairtrade certification enables farmers to negotiate a higher price for their product than the conventional market price.

Additional income earned through the Fairtrade Premium is often used to support better farming practices to improve crops and soil. It enables farmers to invest in strengthening their businesses, improving their local communities and to plan for the future.

Making a difference – socially

Investment of the Fairtrade Premium in community development projects like improved health facilities, access to education for children and adults, and sources of clean drinking water and adequate sanitation, is improving the quality of lives of people in rural communities. This, combined with support in deepening gender equality sees farmers and workers who choose to participate in Fairtrade feel a real sense of control over their future, with greater power and voice.


Making a difference – to the environment

Fairtrade provides real support to farmers and workers so that the environment can be protected. We help farmers adapt to the world’s changing climate, supporting long-term and positive ways of dealing with unpredictable weather patterns.  Fairtrade Standards also regulate substances used in farming, including pesticides and other chemicals. Waste management is another vital concern in an all-round mission to care for the natural world.

Fairtrade is essential to our organisation as our values include taking care of our people, being good neighbours, and fostering ethical business relationships. We only sell products which provide environmental, social and economic benefits while protecting public health and environment over their whole life cycle, from the extraction of raw materials until the final disposal.

If you would like to know more about our FairTrade policies, please visit us in store to chat to one our our knowledgeable team members, or call our Customer Service team on 123-456-7890.


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